Additionally, refreshing your existing content helps you make the most of your current assets without always needing to create new content from scratch. Examining the SEO strategies of your competitors improves your own optimization efforts by revealing proven tactics that work in your specific industry and market context. Evaluating competitors’ SEO strategies helps you identify content gaps and keyword opportunities your competitors are successfully targeting but you have missed, saving valuable research time. Additionally, competitor SEO strategy analysis prevents you from reinventing the wheel by showing which strategies are already delivering results for similar businesses.
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When lots of people click on your result in Google, you can find yourself with BHS Links higher rankings for that term. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics. It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.
Make a list of long-tail keywords based on these topics.
The meta title is one of the most important places to put your keyword phrases in the HTML for your page. By doing proper keyword research, you can prevent those mistakes from occurring and get a higher ROI for your SEO efforts. Learn how to connect search, AI, and PPC into one unstoppable strategy.
And when you write a title tag that stands out, you can get tons of clicks (even more than the sites that rank above you). And I quickly noticed that most of the content on the first page were guides. Back in the day I’d write content that I THOUGHT would rank on the first page of Google. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. And you’ll quickly get an idea of what “high” and “low” is for your industry. Just like with CPCs, “low” and “high” monthly search volumes are relative to your niche.
- For example, this article in Entrepreneur mentions our Not Another State of Marketing Report page.
- The KPIs for this goal could include organic impressions, organic traffic, and rankings.
- Run a free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities.
- I added Mad Rabbit to this list because it’s a great example of a Shopify store that solves a true problem.
- Setting proper SEO goals brings structure to your efforts and helps guarantee long-term success in a constantly evolving digital environment.
You could also use a tool such as Answer the Public to find questions and related terms. Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword.
