To try to keep some semblance of a level playing field, I excluded products that are narrowly focused on just one or two niche SEO use cases, like Moz’s handy title tag tool. Instead, I focused on products that could fit into one of four distinct SEO product categories. I sifted through a ton of SEO software options (including ones I use regularly) to find what I think are the best SEO tools around. Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. You can also use the Semrush Sensor to see which SERP features are most prevalent in your niche. Listing Management lets you check your local citations for free.
This includes using the right words (keywords) in your content and making sure your website runs smoothly. It helps search engines understand what your site is about so BHS Links that it shows up when people search for related topics. These free tools help website owners make data-driven decisions, optimize content, and improve overall search engine visibility. Based in Nuremberg, Germany, the platform helps over 500,000 users worldwide improve their website visibility through easy-to-use features and detailed analysis. Known for its user-friendly interface and trusted metrics like Domain Authority, Moz Pro helps businesses of all sizes improve search rankings.
What is SEO?
The platform allows users to analyze competitors’ strategies, conduct keyword research, monitor backlinks, and identify top-performing content. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking.
Best SEO tool for beginners
- You can pick keywords that aren’t too challenging to rank for but could nonetheless be traffic generators.
- SE Ranking is an all-in-one SEO platform perfect for small to medium-sized businesses focusing on local search optimization.
- Learning SEO on your own is entirely possible with the right resources.
Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. With it, you can test your website’s level of compliance with today’s SEO guidelines.
For example, “coffee shop” will have different results in Chicago vs. Phoenix. Enter a URL and scroll to see estimated traffic and engagement stats, site traffic demographics, traffic sources, and more. That’s why we’ve trialed, tested, and categorized the best SEO tools available in 2025. Whether you’re publishing your first blog post or optimizing a 5,000-page website, there are SEO tools here to help.